GE BIG WINNER IN BEIJING

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	THE PEACOCK FLIES AGAIN Aug 13 2008
	NBC, which once dominated the weekly Nielsen ratings but which had fallen to has-been status (more)
	GE LEAP-FROGGING NBC IN CHINA Aug 12 2008
	With NBC having spent $894 million for rights to broadcast the Olympics and another $100 (more)

GE BIG WINNER IN BEIJING
Monday, August 18 2008

The Olympics have already paid off handsomely for General Electric, NBC's corporate parent, GE Chairman Jeff Immelt said today (Monday). In an interview with the Associated Press, Immelt said that in addition to the reported $1 billion in ad sales generated by the Olympics for NBC, sales by GE subsidiaries of power and other equipment for the sports venues have brought in another $700 million. He reiterated that GE has no plans to sell NBC. "We've never contemplated it We don't think about it. We like the business," he said. Asked what he thinks about the ribbing meted out to GE executives on the NBC comedy 30 Rock, Immelt replied, "I think it's funny. If a show is good and gets good ratings, I don't mind if they poke fun at their parent every now and then."

OLYMPIC VIEWERSHIP ON WEB REMAINS SMALL, STUDY FINDS
Friday, August 15 2008
Although much has been made of the impressive number of viewers who are watching Olympic events on the Internet, an analysis of the numbers by Fox TV and reported today (Friday) by TV Week observes that television accounts for 99.7 percent of Olympics total viewing time, while the Internet accounts for the remaining 0.3 percent. "Bottom line? Broadcast rules," Fox said. The network noted that its analysis was based primarily on figures provided online by (more)

DOGS CAN'T COMPETE WITH HUMAN ATHLETES
Friday, August 15 2008
Without the draw of swimming sensation Michael Phelps or women's gymnastics, the number of viewers for NBC's coverage of the Summer Olympics dropped to 27.2 million Wednesday, down from 32 million on Tuesday. Nevertheless, the telecasts from Beijing dominated the night. Against them the dog contest on CBS's Greatest American Dog didn't stand a chance as it attracted just 5.2 million viewers. (Its July 10 debut drew 9.5 million.)

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