MEDIA COMPANIES MAKING PEACE WITH YOUTUBE

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	LIONSGATE IN DEAL WITH YOUTUBE Jul 17 2008
	In a landscape-changing decision, Lionsgate said Wednesday that it would allow YouTube users to watch (more)
	GOOGLE SPURNS NEW VIACOM DEMAND Jul 14 2008
	Google has refused to provide Viacom with information about whether YouTube employees have uploaded clips (more)
	GOOGLE WON'T FIGHT ORDER TO TURN OVER YOUTUBE RECORDS Jul 8 2008
	Google has no intention of challenging a judge's order that its YouTube unit turn over (more)

MEDIA COMPANIES MAKING PEACE WITH YOUTUBE
Tuesday, August 19 2008

Several major media companies, including CBS and Lionsgate, have stopped policing YouTube and demanding that it take down unauthorized clips -- and have instead started selling ads alongside them, according to the New York Times. The new tactic appears especially surprising in the case of CBS, whose corporate sibling Viacom has sued YouTube and its parent Google for $1 billion, alleging copyright infringement, the Times observed. But the thinking behind the new strategy was articulated by Curt Marvis, head of digital media for Lions Gate. "[We] don't like the idea of keeping fans of our products from being able to engage with our content," he told the newspaper. "For the most part, people who are uploading videos are fans of our movies. They're not trying to be evil pirates and they're not trying to get revenue from it."

FOLLOWING VIACOM, ITALIAN MEDIA COMPANY SUES YOUTUBE
Thursday, July 31 2008
Mediaset, the Italian media company owned by Italian Prime Minister Silvio Berlusconi, has filed a $780-million lawsuit against Google's YouTube claiming that it benefits from "illegal commercial use" of its copyrighted material. Mediaset lines up behind the U.S.'s Viacom, which has filed a $1-billion lawsuit against the company for the same reason. Mediaset said that as of June 10, 2008, 4,643 clips from its television shows had been posted on the website without permission. In (more)

ADVERTISERS PAYING FOR FEW YOUTUBE VIDEOS
Wednesday, July 23 2008
Raising new questions about the viability of online video as a revenue source, the sales manager of Google's YouTube has told the ClickZ conference on online video in New York that his sales team has been able to sell ads against less than 3 percent of the videos posted on the site. Brian Cusack also disclosed that the biggest advertisers are television networks, who presumably are buying spots to hype their television shows, and movie (more)

Headlines for Wednesday, November 19, 2008